Whether you use a third party ad serving solution or a proprietary one, all publishers face the constant headache of reconciling discrepancies with and among the agencies and servers involved in every advertising campaign. The ASOC8 tagging and measurement approach will greatly reduce the tension here because we offer a reliable, independent and timely assessment of digital advertising delivery.
In addition to the reduction of discrepancies the greatest benefit to publishers may indeed be the improved management of ad impression delivery. With independent, real time, count of ad impression delivery, as sanctioned by the client, the typical publisher will no longer need to constantly over deliver in order to meet campaign objectives.
Every creative asset with a return path of data can be tagged and measured by ASOC8. All digital ad assets – banners, rich media, video, mobile, games or ITV – can use ASOC8 to tag and measure the delivery of the ad impressions. This offers publishers the independent validation of advertising that advertisers and agencies will increasingly demand as their digital ad spending increases.
The ASOC8 approach will be especially helpful to media owners that offer multi-platform marketing and advertising programs. By using an independent and reliable source for validation, client satisfaction will be that much easier to provide.
Publishers will also want to use the ASOC8 monitor to ascertain delivery patterns and anomalies that ad operations teams can address in real-time.
Contact ASOC8 to learn more about how the ASOC8 approach will help you optimize your inventory, revenue and costs.
