Media planning and buying agencies, and their creative counterparts, will realize immediate benefits from using the ASOC8 tagging and verification approach. First and foremost will be the opportunity to rely on a single, accurate and unbiased count of advertising delivery.
No more debates about which number to use when discrepancies appear, as the ASOC8 count will be independent and aligned with the IAB’s Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines, and subject to all auditing and certifications that apply.
Furthermore, agencies can implement the tagging approach as part of their standard campaign management procedures with virtually all of the ad serving and ad operations systems.
With the ASOC8 approach, agencies will be able to monitor all campaign activity and adjust and optimize schedules according to their established goals and parameters, with the confidence that only an independent ad impression count can provide.
Contact ASOC8 today to learn how easy and effective the ASOC8 approach will be in measuring the delivery of your client’s digital advertising programs.
