The value proposition for using the ASOC8 tagging approach and resulting numbers is highest for advertisers – enabling an independent and timely visibility into advertising campaigns so that an accurate Return can be calculated On a campaign’s Investment.
The ASOC8 number will rapidly become the currency for all digital media advertising buys, thereby providing clients and the industry a single, trusted count of delivered advertising activity.
This value may be calculated by:
- Cycle times of assessment and optimization of campaigns will be reduced, allowing brand teams to focus on what they do best: be creative;
- Brand teams will be able to focus on ROI rather than dealing with the impact of the discrepancy differences;
- Simplification of dealing with only one set of numbers by the advertiser’s research and brand management teams will yield labor savings.
Advertisers can choose to implement the ASOC8 approach in a number of ways:
- Individual advertising campaigns on the internet;
- Entire campaign across all digital platforms;
- Total individual brand activity across any or all digital platforms;
- Company-wide campaigns.
Contact ASOC8 today to learn more about how the ASOC8 approach will help you best determine if you are getting what you are paying for. We will work with you and your agency and media partners to tag your ads and begin the monitoring and verification process.
